Segmentation in the holiday market Essay Example | Topics and Well Written Essays - 2000 words - 1

Segmentation in the holiday market - Essay Example The customers may differ in the time, place, level, type and subject of education. The choice for market segmentation breathes several crucial reasons for existence and preference. A segmented market provides a better match of customers’ needs. As we know, customers needs differ, so we believe that a segmented market shall hold the ability to address these differing needs. This results in greater customer satisfaction and resultant increase in sales. The acceptance and application of segmentation can see a significant increase in profits for business. Since every customer can afford a different monetary amount for a commodity, segmentation can help increase the average price. This can add to the profit in business. The better opportunities for growth find their existence in the segmented market. It aids in building sales. It also helps retain more customers or say more variety of customers. A customer’s need may change with the changing time. For example, the customer grows older, forms families, and has children, change jobs, or care for a change in living place. By virtue of marketing products that appeal to customers at different stages of their life (â€Å"life-cycle†), a business can maintain customers who might otherwise change their focus to other existent market products. Segmentation of market also helps in the act of targeting marketing communications. It is essential for the growth of any business that its marketing messages reach the prospective customers. However, in the case of a huge size market, there exists a strong risk of missing the important consumers. The expense of communicating the marketing message to the complete market without provision of segmentation is real high. The benefit of segmentation here is to reach the targeted customers more often and at lowers expense. Carefully designed segmentation helps target the market with precision. It

Worst engineering disasters Essay Example | Topics and Well Written Essays - 1000 words

Worst engineering disasters - Essay Example Requirements for Presentation 8. You are to submit a verbal and visual presentation to inform /teach the class 9. Professional presentation methods are expected. 10. Each presentation is expected to be 15 minutes long. Consider some of the following information for your presentation and reports.Who was the A/EWhat do other architects think of the structureHow does the architecture fit in with the surrounding architecture or environmentWhy were particular materials usedWhat were some of the methods of construction used that were covered in classWhat sort of construction/architectural innovations does it haveWhat are some of the constraints of the materials used / the design/ the site of the buildingHow has the structure been altered over the yearsHow have the materials/design stood up to the test of timeWhat would you have done differently if you were the Owner or A/E or Developer 1.0 Overview of Hyatt Regency Walkway Collapse The Hyatt Regency Hotel in Kansas, Missouri was a building composed of a 40-story tower, an atrium and a function block. Construction began in 1978 but was only completed only in July 1980. Architectural design called for three suspended walkways spanning the 37-m distance between the tower and the function block. Actual construction resulted to the 3th floor and 4th floor walkway hanging from the ceiling. The 2nd floor walkway was directly below the 4th floor walkway and was hanged from the latter so as to simplify construction. (Gibble, 1986) With just over a year in operation, the Hyatt Regency Hotel would be the venue for one of the most catastrophic structural collapse in U.S. history. On the 17th of July, 1981, almost 2000 people gathered in the atrium to watch a local radio...Actual construction resulted to the 3th floor and 4th floor walkway hanging from the ceiling. The 2nd floor walkway was directly below the 4th floor walkway and was hanged from the latter so as to simplify construction. (Gibble, 1986) With just over a year in operation, the Hyatt Regency Hotel would be the venue for one of the most catastrophic structural collapse in U.S. history. On the 17th of July, 1981, almost 2000 people gathered in the atrium to watch a local radio station's dance competition. The 4th, 3rd and 2nd walkways were gradually jam-packed with people as they watch the activity in the lobby below which was also full of people. At about 7:05 PM, a loud crack echoed throughout the building followed by the crashing of the 2nd and 4th floor walkways to the ground. Official figures of casualties were 114 dead and 200 injured. Figure 1 shows pictures of the site of the collapse and the third walkway still intact. (State of Missouri, 1985) The original structural engineering drawings for the Hyatt project stated that the three walkways spanning the atrium area of the hotel were to be built using W16x26 wide flange beams along either side of the walkway and were hung from a box beam made from two MC8x8.5 rectangular channels, welded toe-to-toe.